The Role of Retail Design Agencies in Creating Memorable In-Store Experiences
August 18, 2025
Havells India
Client
Havells India Ltd
Industry
Electrical and consumer durables
Havells India Ltd. is one of India’s leading Fast Moving Electrical Goods (FMEG) companies, with a
strong global footprint. Established in 1958 by Qimat Rai Gupta, Havells began as a small electrical
trading company and has grown into a powerhouse in the electrical and consumer durables space.
Over the decades, Havells has built a reputation for innovation, quality, and trust. With state-of-the-art
manufacturing units across India and a robust distribution network, the company offers a wide range
of products including switchgear, cables, lighting, fans, and home & kitchen appliances. Its acquisition of Lloyd further
strengthened its position in the consumer durables segment with air conditioners, washing machines, and televisions.
Today, Havells is known not just for its engineering excellence, but also for creating a lifestyle around safe and smart living. From
electricals to smart IoT solutions, Havells continues to expand its diverse portfolio, making it a preferred brand for both homes and
businesses across the country.
Axiom as a renowned name in retail design space for shop interiors with pan India execution capabilities with factories in Mumbai &
Delhi was onboarded in the process for the revamped design of the Havells galaxy aimed to collaborate with an agency that could
truly bring the design to life. With the launch of this first outlet, Axiom's practical and comprehensive approach to site adaptation
and layout was all about creating a seamless experience for consumers.
The façade design is meant to elevate beyond standard signage, offering a luxurious perspective that resonates with customers.
Different sections showcasing product categories, like domestic appliances, were developed with a focus on user-friendliness
tailored to the target audience.
The extensive display of fans, presented in innovative and convenient fixtures, not only showcases the products but also enhances
the overall customer experience in the store. The home automation fixtures highlight how home innovation can be showcased at its
best for customers. Another standout feature is the innovation POD, designed to keep high-selling consumer products on display,
transforming a traditional trade approach into a modern retail experience.
Complementing these ideas are the window displays, which aim to shift the traditional hardware store from a simple display area to
an experiential zone. The culmination of this design effort has resulted in a perfect experience center for Havells, providing users
with a wealth of detail about the product range, look, and feel. The store beautifully reflects the brand’s identity, offering visitors an
immersive space to explore and connect with their preferences
